How Many Leads Is Your Website Actually Losing?

A 10-Minute Audit

Your website is getting visitors right now. Some of them need exactly what you sell. And most of them are leaving without you ever knowing.

Step 1: Find Your Traffic Number

Check Google Analytics or your hosting dashboard. For most small business websites in Atlantic Canada, you're seeing 150 to 800 visitors per month.

Step 2: Count Your Actual Leads

How many people actually contacted you through your website last month? For most small businesses, this number is shockingly low.

Step 3: Do The Math

400 visitors x 10% intent = 40 people with genuine intent. Minus 4 who contacted you = 36 lost opportunities. Every single month.

The Fixes

• Response speed. Be there when they arrive. Speed wins.
• Answer top 3 questions instantly. Put the answers front and center.
• Reduce form friction. If there are more than 4 fields, you're losing people.
• Follow up within 5 minutes. Not 5 hours.

The Math One More Time

You don't need more traffic. You need to convert the traffic you have.